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APARTMENT & HOME ADVERTISING 101

Create an apartment and home listing that gets maximum results! Creating a great listing that gets you full value for your apartment is truly a work of art.

APARTMENT/HOME ADVERTISING 101 - How to post an apartment and home listing
APARTMENT & HOME ADVERTISING 101

The apartment listing stands alone as maybe the most crucial listing you can post. We decided to simplify the process to help you get your unit leased.

Here are some important tips:


1) GETTING STARTED:

Difficulty Score: 6.0/10


Knock the dust of the old camera, or use your iPhone or Android and become a real estate photographer for a day! If you cannot do it yourself, find a friend or family member with the eye for photography to do the job.



2) CLEAN:

Difficulty Score: 2.0/10


It goes without saying…Make sure that the apartment is clean (Floors are waxed and countertops are polished.) before you break out the camera. If you can’t do it yourself, then hire a cleaning service or home cleaner.




3) PRESENTATION:

Difficulty Overall Score: 7/10


Take the photos that highlight specific/best areas of the apartment. These locations tend to receive the most attention when friends and family members visit. Create the unit's story with photos of various places in the house and (Views, new kitchen & new hardwood floors, oversized bedroom & walking closet) allow your photos to tell the story of this apartment. You will also have the opportunity to move furniture and get rid of items in your home to create the perfect clutter-free shot.

APARTMENT/HOME ADVERTISING 101 - How to post an apartment and home listing
APARTMENT & HOME ADVERTISING 101


4) EDITING:

Difficulty Score: 4/10


The beauty of modern technology is that we all have the power to become instant photo editors. You can now edit layouts and make changes to your photos. You have the option of using free editor apps or just making the change on your phone or computer.

APARTMENT/HOME ADVERTISING 101 - How to post an apartment and home listing
APARTMENT & HOME ADVERTISING 101


5) THE FACTS

Difficulty Score : 9.3/10

Include information about the property that most people forget to write in the description.


Examples:


  • Secluded yard.

  • Exact distance from public transportation and highways.

  • Garage size.

  • Views.

  • High Ceiling.

  • Neighborhood noise level.


APARTMENT/HOME ADVERTISING 101 - How to post an apartment and home listing
APARTMENT & HOME ADVERTISING 101


6) POST IT:

Difficulty Score: 9.3/10


The most important information about your apartment should be standard information in your listing (How many rooms, bathrooms, parking situation, and location). What separates your listing from the others is you telling the story.


Tell the potential renter about all the intangible benefits of living in this unit. Search hard, and you will find it.


APARTMENT/HOME ADVERTISING 101 - How to post an apartment and home listing
APARTMENT & HOME ADVERTISING 101


Regardless of your current situation, focus on what first made the apartment work for you, or sparked your interest. Visualize features of the apartment through the eyes of a stranger.




7) DONE:

Difficulty Score: 1.0/10

If you follow these steps correctly, the apartment will be rented before the potential tenant ever steps foot in the door.


APARTMENT/HOME ADVERTISING 101 - How to post an apartment and home listing
APARTMENT & HOME ADVERTISING 101